LOVE BY e.m.

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Overview

LOVE BY e.m. is a derivative brand launched in 2009 by e.m., a Japanese jewelry brand founded in 1996 by Eijiro Nakatani and Masayoshi Hida. Produced by e.m.’s design unit, it offers accessories including rings, earrings, ear cuffs, necklaces, and bracelets. Drawing inspiration from the things, people, landscapes, and words that each person loves, its concept is to give form as jewelry to the LOVE designers feel at any given moment.

Concept

The things, people, landscapes, and words each person loves… There are no answers in the infinitely expanding world of LOVE. LOVE BY e.m. gives form to the LOVE its designers feel at that moment.

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1 brands
Founded
1996
1996 Parent brand
e.m.
Accessories

A daily jewelry line that brings a playful touch

An independent line developed within the e.m. group since 2009. Unlike the main brand e.m.

An independent line developed within the e.m. group since 2009. Unlike the main brand e.m.’s jewelry expression, it is based on a concept of giving form to the “LOVE” the designer feels at any given time, and primarily offers costume jewelry featuring motifs such as pearls and ribbons and materials such as brass and resin. Unlike little emblem’s delicate gold jewelry and e.m.MARIAGE’s bridal rings, it serves to add a playful touch to everyday outfits.

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