emi+ is a fashion brand for women in their teens and twenties, operated by ABITOKYO (Meguro-ku, Tokyo). It launched on ZOZOTOWN on April 21, 2021. The brand expresses in fashion the sensibility of “ten colors in one person” among “girls today,” whose moods can shift from sweet to edgy, or even between morning and afternoon. It proposes styles that can hold the moods of everyday life.
Concept
The brand proposes styles for girls today who may feel sweet or edgy, whose moods can vary between morning and afternoon, and who have “ten colors in one person.” emi+ is for girls who fill it with their current mood.