Tagline
Everyday life, in a comfortable rhythm.
EMILY WEEK is a lifestyle brand that debuted in 2017 under Baycrew's in Aoyama, Tokyo, Japan. Focusing on the four-week biorhythm centered around the menstrual week, it aims to support changes in women's bodies and their individual choices with comfortable items. Its offerings center on underwear, including delicate pads, and aroma-related items, and include series such as for 4WEEK, forMOM, TINY, FLOW, and CORE. Its materials include natural and regenerated fibers.
Concept
EMILY WEEK supports changes in women's bodies and their individual choices with comfortable items.