emiriawiz

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Overview

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WEAR CONFIDENCE
EmiriaWiz is an apparel brand launched in Japan in 2013 by Emiri Aizawa. It offers women's clothing, including one-piece dresses, gowns, tops, bottoms, bags, and shoes, primarily through its official online store, and also carries BABY emiria for babies. The brand is based on the idea of becoming “cuter and more elegant,” and grew out of Aizawa’s experience of gaining a positive outlook and confidence by wearing good clothes. It presents special garments with careful attention to fabric and silhouette, under the phrase “Beautiful, and true to yourself.”

Concept

Beautiful, and true to yourself

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BABY emiria
Clothing

A derivative line that extends the brand world into babywear.

BABY emiria is a babywear line presented as a distinct category and collection on the offi

BABY emiria is a babywear line presented as a distinct category and collection on the official EmiriaWiz online store. It adapts the dress designs and material feel of adult-oriented EmiriaWiz to baby sizes and serves to propose coordinated looks for parents and children. Current products are dresses in sizes 80–100, with a target age group and sizing distinct from the regular line of women's wear. It is positioned as a derivative line that extends the EmiriaWiz brand world into babywear.

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