Tagline
#Barefoot comfort
Emma Francis is a Japanese shoe brand launched in Kobe for Fall/Winter 2017. It is operated by JayJayJapan Co., Ltd. and offers ballet flats as its main focus, as well as pumps, loafers, sandals, and boots. Its vision is based on the image of a woman who admires ballerinas and has a mother who is a florist in the suburbs of Paris, bringing together “Paris, flowers, and ballet.” The brand handles everything from planning and production to sales at its own factory in Kobe, and pursues cushioned insoles and a soft, comfortable fit.
Concept
A shoe brand that brings together Paris, flowers, and ballet in her vision