emmi

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Country: Japan
Founded: 2015 2010s
Category: Clothing Footwear Lifestyle products
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

emmi is a Japanese womenswear brand launched by MASH Sports Lab for the Spring/Summer 2015 season. Its brand concept is “Clear Mode,” and its collections center on basic, refined daily wear and wellness, training, and yoga wear incorporating current trends. In addition to its original lines, “emmi atelier” and “emmi studio,” the brand also offers a selection of sneakers and proposes styling suited to a range of lifestyles.

Concept

Basic yet refined daily wear for adults based on the concept of Clear Mode, along with relaxed wellness and training wear incorporating fashion trends. The brand proposes styling suited to increasingly diverse lifestyles, pairing these pieces with sneakers that have become an essential part of the wardrobe of active women.

emmi characteristics

Main traits of emmi

Sporty & sportswear: Sportswear and styles inspired by physical activity.
Minimal & basics: Minimal design and clean everyday staples.
Polished & dressy: Clean silhouettes and polished, elegant dressing.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of emmi relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: 2015

Year Brand Category Description

2015

emmi atelier

Sub-brand

Clothing

An elegant everyday line designed to pair with sneakers

emmi atelier is one of the original lines of emmi, developed by Mash Sports Lab, and is re

emmi atelier is one of the original lines of emmi, developed by Mash Sports Lab, and is responsible for bringing the brand’s “clear mode” into everyday life. It primarily offers elegant, modern town-use daily wear that pairs well with sneakers. Since its debut, it has been characterized by its use of high-quality natural materials, such as silk cotton and silk cashmere, as well as relaxed sizing. It occupies a central role in the brand’s fashion offering of everyday clothing.

2015

emmi studio

Sub-brand

Clothing

A functional line for yoga and studio use

emmi studio was launched as emmi’s original line for studio sports, centered on functional

emmi studio was launched as emmi’s original line for studio sports, centered on functional wear suited to studio programs such as yoga and Pilates. Its offerings include items featuring a color palette based on pale tones and functional materials with properties such as stretch and moisture-wicking quick-dry performance, as well as related products such as original yoga mats. Within the brand, it serves a specialized role in the wellness and training sector. It is sometimes referred to as “emmi yoga” in some press and promotional materials.

2015 Sub-brand

emmi atelier

Clothing

An elegant everyday line designed to pair with sneakers

emmi atelier is one of the original lines of emmi, developed by Mash Sports Lab, and is re

2015 Sub-brand

emmi studio

Clothing

A functional line for yoga and studio use

emmi studio was launched as emmi’s original line for studio sports, centered on functional

Collaboration partners

Dates and partner brands

All collaborations

2026.01.01

Onitsuka Tiger

The emmi-exclusive MEXICO 66 CHUNK will be available for a limited time starting New Year's Day 2026. A platform-soled model in ivory with gold stripes.