EMODA

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Overview

Tagline

Being bold. Having a distinct style.
EMODA is a Japanese fashion brand founded by Ena Matsumoto in 2009. Based on MODE, MONOTONE, and MINIMAL, it offers edgy women’s fashion, focusing on apparel and also presenting shoes, bags, and accessories. Its brand concept is “MODE = setting trends,” and it pursues new ideas through materials, design, and styling, as well as mode-inspired everyday clothing that is easy to wear. It is currently operated by MARK STYLER and also offers the new line VEQUM.

Concept

Fashion’s cutting edge is MODE. Its newness is translated into everyday clothing. Based on MODE, MONOTONE, and MINIMAL, the brand expresses the mood of the times with an edgy sensibility. It is for people who continually take on challenges and enjoy fashion.

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Parent brands and sub-brands, ordered by founding year.

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3 brands
Founded
2015-2021
2015 Sub-brand
SHARED
Clothing

A line focused on unisex street style

SHARED was a unisex line derived from EMODA in Fall 2015. It added street elements to the

SHARED was a unisex line derived from EMODA in Fall 2015. It added street elements to the minimalist elements EMODA specializes in, proposing a gender-neutral wardrobe wearable by people of any gender. Official announcements positioned it as the STREET line, following the MODE line of EMODA, which embodied trends, and the casual ADDITION line. It was an independent line serving a different target audience and style from the main line.

2021 Sub-brand
VEQUM
Clothing

A line for continued wear that expands to a more mature customer base

VEQUM is a new line launched by EMODA from Fall/Winter 2021. With clothing that people who

VEQUM is a new line launched by EMODA from Fall/Winter 2021. With clothing that people who wore EMODA can continue to wear as they grow older as its theme, it offers quality materials and timeless items. Unlike the main line’s trend-focused, edgy everyday wear, it is structured for continued wear, centered on denim with original silhouettes and including shoes and bags. It is positioned as a derivative line that expands EMODA’s customer base in terms of age and serves a more mature wardrobe. The line’s current availability can also be confirmed through official online stores and other channels.

- Sub-brand
ADDITION
Clothing

A casual line that complements the main line’s mode aesthetic

ADDITION is a casual line developed within the EMODA brand family. In an official announce

ADDITION is a casual line developed within the EMODA brand family. In an official announcement, MARK STYLER identified it as one of two lines alongside EMODA’s MODE line, which focuses on trends; when SHARED began, ADDITION was introduced as the line responsible for CASUAL offerings. Built on the main line’s mode aesthetic, it has a role in proposing more casual, everyday items and can be regarded as a spin-off line that extends EMODA’s style through a different entry point. Products have also been featured by major fashion media under the name EMODA ADDITION.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about EMODA

Country of origin, founding year, categories and parent brands.

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Wearers and lines

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