EMODA is a Japanese fashion brand founded by Ena Matsumoto in 2009. Based on MODE, MONOTONE, and MINIMAL, it offers edgy women’s fashion, focusing on apparel and also presenting shoes, bags, and accessories. Its brand concept is “MODE = setting trends,” and it pursues new ideas through materials, design, and styling, as well as mode-inspired everyday clothing that is easy to wear. It is currently operated by MARK STYLER and also offers the new line VEQUM.
Concept
Fashion’s cutting edge is MODE. Its newness is translated into everyday clothing. Based on MODE, MONOTONE, and MINIMAL, the brand expresses the mood of the times with an edgy sensibility. It is for people who continually take on challenges and enjoy fashion.
Related brands
Parent brands and sub-brands, ordered by founding year.
SHARED was a unisex line derived from EMODA in Fall 2015. It added street elements to the …
SHARED was a unisex line derived from EMODA in Fall 2015. It added street elements to the minimalist elements EMODA specializes in, proposing a gender-neutral wardrobe wearable by people of any gender. Official announcements positioned it as the STREET line, following the MODE line of EMODA, which embodied trends, and the casual ADDITION line. It was an independent line serving a different target audience and style from the main line.
A line for continued wear that expands to a more mature customer base
VEQUM is a new line launched by EMODA from Fall/Winter 2021. With clothing that people who…
VEQUM is a new line launched by EMODA from Fall/Winter 2021. With clothing that people who wore EMODA can continue to wear as they grow older as its theme, it offers quality materials and timeless items. Unlike the main line’s trend-focused, edgy everyday wear, it is structured for continued wear, centered on denim with original silhouettes and including shoes and bags. It is positioned as a derivative line that expands EMODA’s customer base in terms of age and serves a more mature wardrobe. The line’s current availability can also be confirmed through official online stores and other channels.
A casual line that complements the main line’s mode aesthetic
ADDITION is a casual line developed within the EMODA brand family. In an official announce…
ADDITION is a casual line developed within the EMODA brand family. In an official announcement, MARK STYLER identified it as one of two lines alongside EMODA’s MODE line, which focuses on trends; when SHARED began, ADDITION was introduced as the line responsible for CASUAL offerings. Built on the main line’s mode aesthetic, it has a role in proposing more casual, everyday items and can be regarded as a spin-off line that extends EMODA’s style through a different entry point. Products have also been featured by major fashion media under the name EMODA ADDITION.
SHARED was a unisex line derived from EMODA in Fall 2015. It added street elements to the …
SHARED was a unisex line derived from EMODA in Fall 2015. It added street elements to the minimalist elements EMODA specializes in, proposing a gender-neutral wardrobe wearable by people of any gender. Official announcements positioned it as the STREET line, following the MODE line of EMODA, which embodied trends, and the casual ADDITION line. It was an independent line serving a different target audience and style from the main line.
A line for continued wear that expands to a more mature customer base
VEQUM is a new line launched by EMODA from Fall/Winter 2021. With clothing that people who…
VEQUM is a new line launched by EMODA from Fall/Winter 2021. With clothing that people who wore EMODA can continue to wear as they grow older as its theme, it offers quality materials and timeless items. Unlike the main line’s trend-focused, edgy everyday wear, it is structured for continued wear, centered on denim with original silhouettes and including shoes and bags. It is positioned as a derivative line that expands EMODA’s customer base in terms of age and serves a more mature wardrobe. The line’s current availability can also be confirmed through official online stores and other channels.
A casual line that complements the main line’s mode aesthetic
ADDITION is a casual line developed within the EMODA brand family. In an official announce…
ADDITION is a casual line developed within the EMODA brand family. In an official announcement, MARK STYLER identified it as one of two lines alongside EMODA’s MODE line, which focuses on trends; when SHARED began, ADDITION was introduced as the line responsible for CASUAL offerings. Built on the main line’s mode aesthetic, it has a role in proposing more casual, everyday items and can be regarded as a spin-off line that extends EMODA’s style through a different entry point. Products have also been featured by major fashion media under the name EMODA ADDITION.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.