emulation is a Japanese apparel brand launched by Three Nation Co., Ltd. in 2020. Since the Fall/Winter 2021 season, it has focused primarily on outerwear built around its proprietary AIRUNIT® system, which uses air as an insulating material instead of down or padding. Units that allow warmth to be adjusted by changing the amount of air are incorporated into casual garments such as military-inspired wear and MA-1 jackets, positioning them as fashion for everyday city wear rather than outdoor gear. The brand aims to create a new category of outerwear by using air without relying on animal or petroleum resources.
Concept
Wear the air