enchainement was a women’s select shop and original brand launched in Tokyo in 2001 by Anadis Co., Ltd. Centered on clothing, it offered a classical style incorporating vintage elements and was aimed primarily at women in their 30s and 40s. Its official concept was “Proposing a classical style that we had nearly forgotten in our everyday lives.” On August 28, 2024, it changed its store brand name to HER. and ended its operations under the enchainement name.
Concept
Proposing a classical style that we had nearly forgotten in our everyday lives