EndyROBE is an occasionwear line for women launched in Japan in November 2018 by U.S.-based JILL STUART. It began rolling out at JILL STUART stores nationwide on November 30, 2018, offering clothing centered on dresses for important occasions such as weddings, formal dinners, and school entrance ceremonies, as well as everyday wear. Against the backdrop of changes in women’s lifestyles, the line proposed special clothing not limited to specific events, but suited to the elegance, intelligence, and presence expected of adult women, and intended to refresh their everyday selves.
Concept
In a time when women’s lifestyles are changing, the line proposes special clothing that is not just for limited situations, but can refresh one’s everyday self in important settings that call for the elegance, intelligence, and presence of an adult woman.