Tagline
Life is not a beach.
enjoi is a skateboarding brand founded in Los Angeles, USA, in 2000, with professional skateboarder Mark Johnson at its center and the support of Rodney Mullen. With decks as its main product, it also offers wheels, bearings, hardware, accessories, and apparel. Emphasizing friendship and individuality within its team, the brand is centered on the attitude of “enjoying skateboarding” and is known for humorous graphics and its panda logo. Its 2006 video, *Bag of Suck*, won Transworld’s Skate Video of the Year award in 2007.
Concept
I wanted enjoi to be us. I want it to be very personal.