e/rm

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Country: Japan
Founded: 2020 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

Tagline

Roomwear & sleepwear that nourish the mind and body

e/rm is a Japanese roomwear and sleepwear brand developed by Adastria Co., Ltd. It was launched at the end of July 2020 from apart by lowrys, a brand for working women. Primarily aimed at women in their 30s and 40s, it offers roomwear with relaxed designs, functionality, and comfort, as well as sleepwear for sleeping. Centered on two time periods—7 a.m. to 7 p.m. and 7 p.m. to 7 a.m. the following day—under the concept “Room 7 to 7,” the brand offers products primarily through its web store to make time spent at home more comfortable.

Concept

room 7 to 7

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2006

Year Brand Category Description

2006

A part by

Parent brand

Clothing

A lifestyle offering line focused on loungewear and sleep.

e/rm is a brand specializing in loungewear and sleepwear, derived in 2020 from apart by lo

e/rm is a brand specializing in loungewear and sleepwear, derived in 2020 from apart by lowrys, the predecessor of A part by. While A part by focuses mainly on clothing for going out, offering styles for occasions ranging from ceremonies to everyday wear, e/rm extends its scope to time spent at home and the sleeping environment, offering products that emphasize unpretentious design, functionality, and feel against the skin. Centered on “Room 7 to 7”—loungewear for 7 a.m. to 7 p.m. and sleepwear for 7 p.m. to 7 a.m.—the line extends its parent brand’s lifestyle offering to time spent at home.

2006 Parent brand

A part by

Clothing

A lifestyle offering line focused on loungewear and sleep.

e/rm is a brand specializing in loungewear and sleepwear, derived in 2020 from apart by lo