ESGE

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Overview

ESGE is an underwear brand originating in the Swabian region of Germany, founded by Christian Ludwig Maag in 1881. It began by manufacturing knitwear and now mainly offers underwear. Its products are primarily for men, with items for women also available. Series such as ESGE Jeans and CITO are sold.

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Parent brands and sub-brands, ordered by founding year.

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3 brands
Founded
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- Sub-brand
CITO
Clothing

A men's line focused on sporty functionality

CITO is a men's underwear line derived from ESGE and sold as “CITO by ESGE” or “CITO MEN'S

CITO is a men's underwear line derived from ESGE and sold as “CITO by ESGE” or “CITO MEN'S UNDERWEAR BY ESGE.” It is offered under a separate name alongside ESGE's standard underwear and includes sports-oriented shirts, briefs, and pants made from cotton blends or micromodal. It is positioned as a line with different materials and product offerings from ESGE's traditional underwear series.

- Sub-brand
ESGE JEANS
Clothing

A staple line of sporty fine-rib underwear

ESGE JEANS is a product line within ESGE’s men’s underwear range that continues to be offe

ESGE JEANS is a product line within ESGE’s men’s underwear range that continues to be offered under the name “JEANS.” Retailers treat it as a distinct “sporty fine-rib underwear series” and product line, with several products including short- and long-length underwear and shirts. Unlike ESGE’s classic double-rib series, it is offered as a staple line of sporty fine-rib underwear.

- Sub-brand
ESGE LORD
Clothing

A men’s staple line focused on traditional double-rib styles

ESGE LORD is a line offered as part of ESGE’s men’s underwear range. It centers on traditi

ESGE LORD is a line offered as part of ESGE’s men’s underwear range. It centers on traditional staple products made from double-rib cotton, and has a different role from CITO, which incorporates functional materials, and ESGE JEANS, which is characterized by denim-style materials and design. Retailers introduce the line under the series names “Lord Doppelripp” and “Lord Doppelripp de Luxe.”

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Frequently asked questions about ESGE

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Wearers and lines

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