ESLOW is a Japanese fashion brand founded in 2021 by Kazuko Shimizu, who was responsible for womenswear design at ATON. It debuted as a womenswear brand for Fall/Winter 2021 and has offered a unisex line since Fall/Winter 2022. Centered on daily wear made with high-quality materials and patterns shaped to capture the body's movements, the brand practices ethical production with consideration for the environment, producers' working conditions, and techniques to be passed on. Its stated guiding idea is “a feeling as if comfort is being poured into every corner of your cells,” expressing an approach that protects the good things of the past while building a new world.
Concept
A feeling as if comfort is being poured into every corner of your cells. A sense of happiness found in invisible beauty. A magic woven by traditions and techniques passed down through generations, and by refined sensibilities. A journey to protect the good things of the past and build a new world. Together with ESLOW.