Tagline
Bringing color to everyday life lived with the weather
estaa is a brand developed by MOONBAT, a long-established umbrella manufacturer. Its name means “protection” in Finnish. The brand proposes a way of gently protecting oneself from rain, wind, and temperature fluctuations while accepting and enjoying those conditions. Centered on umbrellas, it offers products for everyday life, particularly rain and sun umbrellas, that “bring color to everyday life lived with the weather.”
Concept
estää means “protection” in Finnish. The brand creates a feeling of gently protecting oneself from rain, wind, and temperature fluctuations while accepting and enjoying those conditions. It brings color to everyday life lived with the weather. Products that bring happiness through seeing, carrying, and using them. A brand that brings joy to all aspects of a lifestyle centered on umbrellas.