Tagline
Upgrade a moment in everyday life
ETELIO is a Japanese fashion brand launched by fashion influencer kose. It began offering products in 2021 and, as a brand exclusive to ZOZOTOWN, offers men’s and unisex apparel and accessories centered on simple, polished casualwear. Its product range includes tops, shirts, knitwear, outerwear, pants, coordinated sets, bags, shoes, and accessories. With the tagline “Upgrade a moment in everyday life,” the brand name is a coined word combining the Italian words eterno, meaning “eternal,” and brillio, meaning “shine.” Through its items, the brand aims for wearers to feel confident and continue to shine forever.
Concept
Through the brand’s items, wearers are encouraged to feel confident in themselves and continue to shine forever.