Eterna

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Country: Austria
Founded: 1863 1860s
Category: Clothing Accessories
Related brands: Clothing brands founded in the 1860s Clothing brands from Austria

Overview

Tagline

Your shirt specialist since 1863.

ETERNA is a brand of Austrian origin whose roots lie in a clothing company founded in Vienna in 1863 by Bernhard Hönigsberg. Its main product is men’s shirts, and its range also includes women’s blouses, ties, knitwear, accessories, and more. In 1923, “ETERNA” was adopted as the product name for semi-stiff collars, and in 1981 the company developed a 100% cotton shape-retaining shirt. Building on its expertise in shirts and blouses, the brand places emphasis on quality, functionality, and responsible production. It has also offered the premium line “1863 by ETERNA.”

Concept

With craftsmanship details and superior functionality, ETERNA consistently and tastefully dresses the characterful man and woman.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 3 brands
Founded: 2011

Year Brand Category Description

2011

1863 by ETERNA

Sub-brand

Clothing

A premium line focused on materials and tailoring

A premium line introduced by ETERNA in 2011, it established its own positioning and logo i

A premium line introduced by ETERNA in 2011, it established its own positioning and logo in 2015. Compared with the regular ETERNA line, it offers shirts and other items that emphasize fine materials and high-quality tailoring, and occupies the premium segment within the brand. ETERNA’s current official product presentations and lookbooks also treat it as a distinct premium line.

ETERNA SMART

Sub-brand

Clothing

A line of functional businesswear

ETERNA SMART was a line for smart business wear within ETERNA’s men’s collection. In the 2

ETERNA SMART was a line for smart business wear within ETERNA’s men’s collection. In the 2026 collection presentation, it was positioned in ETERNA menswear as a line for business styles combining comfort with a contemporary look. It had a distinct role from the premium line “1863 by ETERNA,” which foregrounded high-quality materials and tailoring, and was responsible for functional businesswear. In the brand reorganization announced in fall 2026, plans were announced to integrate “1863 by ETERNA” into a new brand offering; it is unclear whether ETERNA SMART will continue as an independent line.

EVEN by ETERNA

Sub-brand

Clothing

A casual blouse line that prioritizes sustainability

A blouse line offered by ETERNA, it bears ETERNA in its name and is also presented in offi

A blouse line offered by ETERNA, it bears ETERNA in its name and is also presented in official product descriptions as an ETERNA line. Unlike “1863 by ETERNA,” which emphasizes quality, it focuses on casual, modern, sporty blouses and offerings that prioritize sustainability. Within ETERNA’s blouse lines, it is positioned for everyday wear.

2011 Sub-brand

1863 by ETERNA

Clothing

A premium line focused on materials and tailoring

A premium line introduced by ETERNA in 2011, it established its own positioning and logo i