EULLA is a Japanese menswear brand launched in Tokyo for the Fall/Winter 2021 season by designer Haruka Koguchi. Based on traditional clothing, it offers garments that update silhouettes and details for the present while using high-quality materials. Guided by the concept of “clothing that makes the goodness already there visible,” the brand places importance on the ideas embedded in its garments and on essential craftsmanship. The debut collection drew inspiration from “constructed things” in everyday surroundings, such as buildings and machines.
Concept
Clothing that makes the goodness already there visible