EVERYBIRTHDAY is a jewelry and accessories brand launched in Seoul, South Korea, in 2020. Director Kim Minju oversees its operations and design, and the brand offers necklaces, earrings, rings, chokers, and other items. With the aim of making the day when one can be the protagonist of their own story, among the 365 days of the year, more special and wonderful than any other, the brand translates inspiration from everyday life, vintage items from overseas, and influencers into jewelry that combines a casual sensibility, bold details, and distinctive frames.
Concept
A jewelry brand launched with the wish that, on the day among the 365 when one can be entirely the protagonist, one's day would be more special and wonderful than anyone else's.