Tagline
Eyes that hold light, uniquely yours
eyestar is a Japanese colored contact lens brand launched on September 22, 2025, and developed by PIA Co., Ltd., headquartered in Shinagawa-ku, Tokyo. It specializes in daily disposable colored lenses and uses the slogan “Eyes that hold light, uniquely yours.” Its lens design evokes the sparkle captured inside a glass marble and aims to bring out the eyes’ clarity and dimension. The brand offers three series—“DAYGLOW,” “STARFLARE,” and “ICONIC”—in six colors.
Concept
Always a 100-point radiance, anytime and from any angle