Tagline
Stay true. Find what makes you you.
GROVI is a colored contact lens brand launched in Japan in 2025 by ANW Co., Ltd. Model and entertainer Michopa (Miyu Ikeda) serves as its producer and image model. The brand offers daily disposable colored contact lenses. Based on the three pillars of Michopa’s identity—Healthy (harmony), Active (action), and Core (conviction)—it aims to bring out each person’s individuality, inner beauty, and strength.
Concept
GROVI was created based on the three pillars of producer Michopa’s own identity: Healthy (harmony), Active (action), and Core (conviction).