FAT

FAT SPORT is a sports-oriented line derived from FAT and launched from the spring/summer 2009 season. While FAT itself focuses mainly on everyday wear rooted in street culture and American casual style, FAT SPORT expanded into a more active context through a name and product range that foregrounded sportswear and sports-related graphics. Whereas Fat Classic covered traditional styles and coordinated sets, FAT SPORT covered the sports elements as a derivative line within the FAT brand family.

Fat Classic is a line launched in 2012 as FAT’s classic collection. It was established to meet requests from customers who had been with the brand since its early days and, as they grew older, sought clothing with a more polished appearance. While FAT centers on urban everyday wear rooted in skateboarding, BMX, hip-hop, and vintage clothing, Fat Classic develops more refined offerings based on vintage suits, workwear, military styles, and traditional suits. It is still treated as a separate product category in the official online shop and is positioned within FAT as the line for adults with a classic sensibility.