Tagline
informal new basic
feepur is a Japanese womenswear brand developed by P&M Co., Ltd. It launched on ZOZOTOWN in spring 2021, with brand director YUKA involved in product planning and production. The brand offers “new basic” styles for adults to wear every day at affordable prices, and sells apparel and fashion accessories online, with a focus on basic designs, details, and functionality. Under the concepts “informal new basic” and “Diversity and new value in fashion,” it also offers items suited to a wide range of heights and styles.
Concept
Diversity and new value in fashion