felice luxe is a line developed from the accessories brand felice. The parent brand was launched by 大山幸希, who handles everything from design to ordering and shipping. Its range includes earrings, clip-on earrings, ear cuffs, rings, necklaces, chokers, and barrettes, as well as Japanese-made items featuring Akoya pearls and diamonds. The overall concept of felice is accessories that make the wearer feel confident and want to meet someone simply by putting them on, with an emphasis on glamour, elegance, and subtle charm. The items are sold through the official online store and ZOZOTOWN.
Concept
Accessories that make you feel confident and want to meet someone just by putting them on