felice

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Country: Japan
Founded: 2018 2010s
Category: Accessories
Related brands: Accessories brands founded in the 2010s Accessories brands from Japan

Overview

felice is a Japanese accessories brand launched around 2018 by Koki Oyama, who is from Mizunami City, Gifu Prefecture. Its offerings include earrings, clip-on earrings, ear cuffs, necklaces, rings, brooches, and hair accessories. Centered on elegance, refinement, and understated charm, the brand offers original designs and selected items. Its brand concept is “to create opportunities for happiness.” It sells through its official online store, ZOZOTOWN, and pop-ups, and also offers the felice luxe line.

Concept

To create opportunities for happiness

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: -

Year Brand Category Description

felice luxe

Sub-brand

Accessories

A special-edition derivative line using premium materials

felice luxe is a derivative line officially offered by the accessories brand felice. On it

felice luxe is a derivative line officially offered by the accessories brand felice. On its official online store, products across several categories, including necklaces, earrings, rings, ear cuffs, and barrettes, carry the name “felice luxe,” and the line is treated as distinct from the regular felice product range. Its products include pieces made with materials such as 925 silver, diamonds, and Akoya pearls. It carries forward felice’s glamorous and refined direction while occupying a special-edition position with elevated materials and ornamentation. It can be identified as a sub-line that extends felice’s brand concept through more jewelry-oriented offerings.

- Sub-brand

felice luxe

Accessories

A special-edition derivative line using premium materials

felice luxe is a derivative line officially offered by the accessories brand felice. On it