FELICITY is a Japanese womenswear brand launched by Sojitz Infinity Co., Ltd. in September 2025. It presents a style that combines the essence of preppy with bold silhouettes and a mix of materials, bringing trends and classics together. Centered on opposing dualities, originality, and culture, its signature elements include reworking classic patterns into distinctive silhouettes, menswear-inspired outerwear, and combinations of different materials. The theme of its first season is “GOOD GIRL GONE BAD.”
Concept
It combines the essence of preppy with bold silhouettes and a mix of materials to present a new, evolved style.