Feroux

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Overview

Tagline

A ladylike mode style for women attuned to the times
Feroux is a Japanese women's fashion brand by Onward Kashiyama. Launched in 2005, it is based on the concept of “clothes that everyone will love” and offers refined clothing that combines trendiness and playfulness. Centered on a ladylike mode style, its offerings span apparel, bags, accessories, and more.

Concept

Refined clothing with trendiness and playfulness: “a ladylike mode style for women attuned to the times.”

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
2021
2021 Sub-brand
sont. by Feroux
Clothing

A spin-off line focused on plus-one styling suggestions

A new line launched by Feroux in April 2021. Its official announcement highlighted “taking

A new line launched by Feroux in April 2021. Its official announcement highlighted “taking the guesswork out of choosing clothes” and “plus-one items,” and said it would collaborate with two influencers to offer styling ideas that make an outfit stand out by adding just one item to clothes already owned. Unlike the main Feroux brand, it was positioned as a spin-off line with a stronger focus on online engagement and styling suggestions.

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Wearers and lines

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