Tagline
“You’ll be fine as long as you wear this”
sont. by Feroux is a Japanese womenswear brand launched by Onward Kashiyama on April 10, 2021, as a new line of Feroux. Centered on a “ladylike mode style” that is both on-trend and playful yet refined, the brand develops and proposes clothing that connects the often-confusing process of choosing what to wear amid diversifying values and lifestyles with “clothes that make choosing easy” and “plus-one items” that make an outfit stand out with just one addition. Through clothing and styling by two influencers, it also proposes the idea that “you’ll be fine as long as you wear this.”
Concept
“Clothes that make choosing easy” and “your plus-one item”