FETICO is a Japanese womenswear brand founded in 2020 by designer Emi Funayama. Drawing inspiration from classical styles and centered on emphasizing the beauty of the female silhouette, the brand reimagines perceptions of the body from its own perspective and designs a new image of femininity by layering contrasting elements. Its concept is “The Figure: Feminine.” FETICO produces its collections in collaboration with textile-producing regions and artisans in Japan, and offers shoes, bags, hats, accessories, and other items, with ready-to-wear at its core.
Concept
The Figure：Feminine