FIELDMANUAL is a military-casual/streetwear brand launched in South Korea in 2018. Its name means “field manual” in Korean, and its offerings include tops, outerwear, pants, hats, and bags. The brand emphasizes practicality and purpose, grounding its products in fundamentals, producing appropriate quantities to protect customer value, and prioritizing value over price. Centered on casual wear that incorporates military elements into everyday clothing, it continues to sell through its official online store.
Concept
It pursues practicality and purposefulness.