FINALBASIC

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Overview

FINAL BASIC was a Japanese men’s casual contemporary brand launched in 2002 by Hideout Co., Ltd. It proposed “new basics,” adding extra value through details and design to basic items unaffected by trends, and offered daily wear that was easy to style in a wide range of looks. Hideout planned and wholesaled men’s casual apparel and fashion accessories, and also operated brands such as FUVE and LASULA in addition to FINAL BASIC.

Concept

Proposed new basics by adding extra value through details and design to basic items unaffected by trends. Offered a lineup of daily wear suited to a wide range of styling.

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