FLAVOUR

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Overview

FLAVOUR is a secondary brand launched in 2022 by the Korean designer brand LANG&LU. It is created by LANG&LU co-directors and designers Park Min-seong and Byeon Hye-jeong, and offers sweatshirts, hoodies, jersey sets, and other items centered on lovely pop casual style. It presents a range of colors and designs as different “flavors,” proposing the enjoyment of choosing according to personal preference. Carrying on LANG&LU’s sense of color and wit, it offers wearable items aimed at women, primarily those in their teens to 30s.

Concept

Pop casual style that compares diverse colors and designs to different “flavors,” allowing people to choose according to personal preference

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1 brands
Founded
2013
2013 Parent brand
LANGNLU
Clothing

A second brand focused on everyday casualwear

FLAVOUR is a second brand launched by LANG&LU in 2022. It carries forward LANG&LU’s vivid

FLAVOUR is a second brand launched by LANG&LU in 2022. It carries forward LANG&LU’s vivid colors and wit while offering pop, feminine casualwear for everyday life, distinct from the special-occasion garments of the existing line. Its range centers on relaxed items such as sweatshirts, hoodies, jersey sets, and sweatpants, and is aimed at a broader audience, including people in their teens through their thirties. Within the brand family, it is positioned as an independent casualwear division alongside LANG&LU’s main brand, its jersey-focused line, and its collection line.

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