FORTUNA HOMME is a Japanese menswear brand launched by LUCKY JAPAN Co., Ltd. for the Spring/Summer 2021 season. Founded by a designer with experience at TOMORROWLAND, the brand offers adult casualwear developed in-house, from material development and sewing to design. Its official concept is to control raw materials, materials, and sewing in-house, with a commitment to materials at the heart of its identity. The collection centers on simple, long-lasting garments made from high-quality cotton and recycled materials.
Concept
By controlling all raw materials, materials, and sewing in-house, the brand pursues thorough in-house production and a commitment to quality. With a commitment to materials at the heart of its identity, it draws on material development and sewing techniques also used by luxury brands to offer high-quality adult casualwear.