Tagline
Comfortably refined
FRENCHCHIC is a fashion brand launched in South Korea in 2012. It offers mainly daily wear incorporating Parisian sensibilities, including tops, knitwear, shirts, denim, pants, and dresses. It emphasizes comfortable wear, high-quality materials, and fine details, and proposes styles that look naturally put together without trying too hard under the slogan “Comfortably refined.” It is sold through major online stores in South Korea and supports official sales in overseas markets, including Japan.
Concept
Incorporating Parisian sensibilities, the brand emphasizes comfortable wear, high-quality materials, and fine details, and proposes refined styles that blend naturally into everyday life.