Tagline
You and I are already blessed
BLESSED BULLET is a dark streetwear brand launched in Seoul, South Korea, in 2012. It is designed by イ・ドンイン and offers accessories as its main focus, as well as clothing, bags, hats, and shoes. The brand name means “blessed bullet,” and the bullet is used as a metaphor for oneself and others moving toward their dreams and goals. The brand’s slogan is “You and I are already blessed.” Based on a fusion of contemporary and dark casual styles, it produces items featuring simple lines and structural details. Its products, including jewelry made from 925 silver and surgical steel, are sold in South Korea and abroad.
Concept
A fusion of contemporary and dark casual styles