FTW is a Japanese menswear brand launched in Tokyo in 2021. It is operated by BUZZWIT, part of the Adastria Group, and its name derives from the abbreviation of “FOR THE WEEKEND.” As an antithesis to a society shaped by constraints such as work and school, the brand presents uniforms for weekends, when personal identity is free to unfold. Drawing on UK punk, grunge, and vintage culture, which also resonate with the Urahara scene of the 1980s–2000s, it offers T-shirts, sweatshirts, pants, outerwear, accessories, and other items.
Concept
An antithesis to a society shaped by constraints such as work and school, advocating uniforms for weekends when personal identity is free to unfold.