Tagline
Premium comfort, made in Japan
fuwaraku premium is a Japan-made pumps line launched in 2017 under fuwaraku, the private brand of Chiyoda Co., Ltd. Designed to support working women, it is produced entirely by a long-established manufacturer in Kobe and features domestic genuine leather, natural leather linings, low-resilience cushioning, and antibacterial and deodorizing functions. Centered on pointed-toe styles, it was developed as a premium series for formal occasions such as work, job interviews, and ceremonial events.
Concept
The name has a soft, gentle sound in Japanese. Its design and functionality combine “fluffy” cushioning that envelops the feet with ease of walking wherever one goes. As a classic line, it places particular emphasis on the basics of wearing shoes and walking.