Genri

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Country: Japan
Founded: 2014 2010s
Category: Accessories
Related brands: Accessories brands founded in the 2010s Accessories brands from Japan

Overview

Tagline

1Coin For the Earth

Genri is a jewelry brand launched in Japan in 2014. Its work is grounded in a strong commitment to manufacturing in Japan, with designs created by a surfer based in Kamakura. The brand focuses on jewelry combining onyx and hematite with silver, gold, and turquoise, and offers collections for men and women. It also has lines such as Genri The Day and Genri Lux, and is supported by stylists and the fashion industry for its Japan-made quality and activities rooted in the sea. Under its “1Coin For the Earth” initiative, it donates 100 yen for each item sold to Kanagawa’s coastal beautification activities.

Concept

Craftsmanship with a strong commitment to manufacturing in Japan

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: 2014

Year Brand Category Description

2014

Genri Lux

Sub-brand

Accessories

The highest-end line focused on materials and handcrafting

Genri Lux is the highest-end line within Genri’s official brand family. The official websi

Genri Lux is the highest-end line within Genri’s official brand family. The official website clearly distinguishes it as a line that uses 925 sterling silver and emphasizes handcrafted work by Japanese artisans and collaboration with designers. While Genri and Genri The Day offer a broad range of materials and designs, Genri Lux foregrounds high-quality materials and handcrafting, serving to present the brand’s craftsmanship at its highest level.

2014

Genri The Day

Sub-brand

Accessories

A separate line with a West Coast focus

Genri The Day is an official separate line announced by Genri in 2014, and is presented as

Genri The Day is an official separate line announced by Genri in 2014, and is presented as a new Genri line in its own category on the brand’s official website. It is characterized by designs inspired by the American West Coast and bold expression, taking a different direction from the jewelry made by Genri using onyx and hematite. It is positioned as a line that extends Genri’s ocean- and surfing-rooted background into a more West Coast-oriented, casual style.

2014 Sub-brand

Genri Lux

Accessories

The highest-end line focused on materials and handcrafting

Genri Lux is the highest-end line within Genri’s official brand family. The official websi