GENUINEGRIP

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Overview

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Better Shoes, Better Prices!
GENUINEGRIP is a work shoe brand operating primarily in Korea and the United States, with roots in a Korean footwear manufacturing tradition dating back to 1932. Following its expansion into New York in 2006, it has offered slip-resistant shoes for people who spend long hours standing in settings such as kitchens, healthcare, hospitality, and manufacturing. Its mission is to reduce slip-and-fall accidents and provide maximum comfort. Its signature features are a proprietary slip-resistant rubber outsole and the “WALKING ON AIR” footbed. The range includes sneakers, clogs, boots, and dress shoes, and the brand also offers “S Fellas by Genuine Grip.”

Concept

At Genuine Grip, our mission is to reduce slip-and-fall accidents while providing maximum comfort for our customers.

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Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2014
2014 Sub-brand
S Fellas by Genuine Grip
Footwear

A derivative line that complements the safety footwear and work boot category

S Fellas by Genuine Grip is a derivative line listed alongside GENUINEGRIP on its official

S Fellas by Genuine Grip is a derivative line listed alongside GENUINEGRIP on its official website as “Genuine Grip & S Fellas Footwear” within the same footwear business, and sold under an independent brand name by major retailers. It shares GENUINEGRIP’s lineage of slip-resistant shoes while emphasizing products for workplaces, including public services and light industry, such as composite-toe footwear, safety shoes, puncture-resistant and waterproof work boots, and shoes with electrostatic-dissipative properties. Whereas GENUINEGRIP itself also offers dress shoes and general work shoes, this line is positioned to complement its range in work boots and safety footwear. The trademark is also held by LFC LLC, the same company that holds GENUINE GRIP.

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