Tagline
Styling is complete.
GEVS. is an original fashion brand for plus-size customers developed by Nissen, a Japanese mail-order company. Launched in 2022, the 20th anniversary year of Smileland, it offers street-style casualwear, primarily for women, including T-shirts, denim, and dresses. Centered on the excitement of searching for treasures among vintage shop deadstock, the brand presents vintage finishes and trend-conscious styling. Its name comes from the initials of greedy, enamor, vintage, and stoked, along with a period that signifies the completion of a styling look.
Concept
A brand that proposes styling with careful attention devoted to each individual item.