SMILE LAND

GEVS. is a fashion brand developed by Nissen as part of SMILE LAND’s plus-size brand lineup. Its brand introduction highlights the enjoyment of finding hidden gems in vintage shops and styling that incorporates trends. SMILE LAND’s current official page also describes it as a street-casual brand. Its direction differs from CHIC STYLE, which focuses on adult casualwear; the feminine marun; and SmilelandBasic, which centers on basic items, with GEVS. representing street casualwear. Built on SMILE LAND’s sizing, it is positioned to broaden the range of styles offered across the brand lineup.

miclat is a plus-size brand that Nissen develops within its SMILE LAND product range. Nissen’s brand introduction describes it as a brand that proposes trend-conscious styling to lift everyday moods. Its products include big-silhouette shirts, design knitwear, and cargo skirts, among others, and it proposes in-season designs through SMILE LAND’s size range. While marun focuses on feminine styles, GEVS. on streetwear, CHIC STYLE on adult casualwear, and SmilelandBasic on basics, miclat is the line covering a broad range of trend items.

CHIC STYLE is a brand offered within Nissen’s plus-size brand SMILE LAND. It proposes casual styles for adults through items that focus on silhouettes and details without chasing trends too closely. Its products include denim, blouses, and dresses that are easy to incorporate into everyday outfits. Within SMILE LAND’s broad range of trend offerings, CHIC STYLE is responsible for understated adult casualwear, a style distinct from the feminine marun, the streetwear-oriented GEVS., and SmilelandBasic, which focuses on basic items.

SmilelandBasic is a line within SMILE LAND, Nissen’s plus-size brand, offering basic items suited to everyday wear. Its official online store carries products in sizes L to 10L, including sweatshirts, hoodies, and cardigans. Rather than foregrounding a particular style direction, as marun does with its glamorous feminine style, GEVS. with street casual, or CHIC STYLE with adult casual, it serves to complement everyday wardrobes. The line makes use of SMILE LAND’s sizing and offers items that form the basis for a wide range of outfits.

marun is a fashion brand offered as one of SMILE LAND’s brands for plus-size customers. In a 2022 brand introduction, Nissen described it as offering clothes centered on feminine charm, and it continues to be presented within SMILE LAND as a brand with a feminine style. Unlike SmilelandBasic, which focuses on basic everyday wear, CHIC STYLE, which offers adult casualwear, and GEVS., which has a streetwear style, marun is an option for those seeking feminine designs and styling. Through SMILE LAND’s size range, it helps broaden the overall range of styles offered by the brand group.