SmilelandBasic

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Overview

SmilelandBasic is one of the “BASIC” lines for women’s plus sizes offered by Japan’s Nissen. It focuses on creating products based on customer feedback and addressing concerns specific to plus sizes, offering staple items that are easy to incorporate into everyday outfits. It also covers a broad range of sizes, including S–10L and LL–10L.

Concept

Creating products based on customer feedback while addressing concerns specific to plus sizes

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
2002
2002 Parent brand
SMILE LAND
Clothing

A basic line offering everyday essentials

SmilelandBasic is a line within SMILE LAND, Nissen’s plus-size brand, offering basic items

SmilelandBasic is a line within SMILE LAND, Nissen’s plus-size brand, offering basic items suited to everyday wear. Its official online store carries products in sizes L to 10L, including sweatshirts, hoodies, and cardigans. Rather than foregrounding a particular style direction, as marun does with its glamorous feminine style, GEVS. with street casual, or CHIC STYLE with adult casual, it serves to complement everyday wardrobes. The line makes use of SMILE LAND’s sizing and offers items that form the basis for a wide range of outfits.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about SmilelandBasic

Country of origin, founding year, categories and parent brands.

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Wearers and lines

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