Tagline
giraffe: small expressions of intent, small actions, big changes.
giraffe is a Japanese necktie specialist brand conceived and founded in 2006 by Masamichi Toyama, founder of Smiles. Yuko Nakamura has been involved in design since the brand’s early days, and its offerings center on neckties, alongside bow ties, tie pins, and other fashion accessories. Guided by the idea of “small expressions of intent, small actions, big changes,” it is rooted in the concept of a “salarymen’s uprising” and proposes expressing one’s own will and freedom from the chest up. Every necktie is designed from the fabric onward. Its signature offerings include original fabrics woven in Japan’s Tango region of Kyoto and lines categorized by body temperature: 34°C, 36°C, 38°C, and 40°C.
Concept
A salarymen’s uprising