GIUNON is an apparel brand that began operating in Japan in 2023. It is directed by U-ko, a YouTuber who introduces fashion and interior design, and operated by Antiroosa Co., Ltd. The brand focuses on women’s clothing and also offers fashion accessories such as bags and jewelry, sold through ZOZOTOWN and its online store. Its stated approach is to create products that resonate with moods and bodies, offering items with silhouettes and materials designed to inspire excitement and present one’s body shape in a positive light.
Concept
Creating products that resonate with moods and bodies. The brand places importance on making items with silhouettes and materials that inspire excitement and can present one’s body shape in a positive light.