GLIMCLAP is a Japanese unisex/streetwear fashion brand founded in 2019. Its company, THE MIDDLE co.,ltd, is headquartered in Mitaka, Tokyo. By adding elements of MUSIC, STREET, and URBAN to the standard through “humor,” it proposes “clothes that capture the present.” Centered on “STANDARD＋HUMOR,” the brand conveys the message that even a very small idea (a flame) can lead to applause from society.
Concept
STANDARD＋HUMOR