Tagline
Add SPICE to CAMP LIFE!
Godisru is a Japanese outdoor fashion brand launched in Tokyo by HEART・LAND Co., Ltd. in 2021. It offers clothing and gear for outdoor activities centered on camping, proposing products that combine denim-focused designs with functionality, including ultra-water-repellent and flame-retardant finishes, and a playful spirit. Its official theme is “Add SPICE to CAMP LIFE!” Its range includes apparel for both outdoor and urban use, hanten jackets, T-shirts, hats, bags, chair covers, and fire pits. It is developed as a collection-line brand for people who break with conventions and stay true to their own style.
Concept
The era of following someone else’s rules is over. Both “god” and “rules” lie within oneself.