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GOODNIES

GOODNIES

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Country: South Korea
Founded: 2020 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from South Korea

Overview

Tagline

Cinematic Styling

GOODNIES is a fashion brand based in Seoul, South Korea, launched in 2020. Created by director Flashback, it is a second brand derived from LongVacation, with a focus on clothing. Inspired by costumes and characters featured in films and dramas from the 1980s and 1990s, it proposes everyday wear as “new vintage” or “Movie Vintage,” centered on “Cinematic Styling” through cinematic direction and storytelling. The brand name combines memories of the film The Goonies with the meaning “Good + Needs.”

Concept

Movie Vintage

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2020

Year Brand Category Description

2020

LongVacation

Parent brand

Clothing

A derivative line that extends LongVacation’s world through a cinematic approach

GOODNIES is a label developed in connection with LongVacation’s director and production ba

GOODNIES is a label developed in connection with LongVacation’s director and production background, extending LongVacation’s 1990s vintage sports casual style into the world of memories of films and dramas. Starting with screen works from the 1980s and 1990s and the costumes of their characters, it centers on “Cinematic Styling,” incorporating cinematic direction and storytelling, while also reworking elements such as military and workwear into contemporary everyday clothing. Whereas LongVacation is a foundational line focused on everyday wear and comfort, GOODNIES is positioned as a derivative line with a stronger emphasis on concept and narrative, serving as a point of connection between the two brands’ worlds. Commemorative projects and products produced under the LongVacation name are also presented through GOODNIES.

2020 Parent brand

LongVacation

Clothing

A derivative line that extends LongVacation’s world through a cinematic approach

GOODNIES is a label developed in connection with LongVacation’s director and production ba