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LongVacation

LongVacation

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Country: South Korea
Founded: 2020 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from South Korea

Overview

Tagline

Don't worry Be happy

LONG VACATION is a vintage sports-casual/hip-hop brand launched in Seoul, South Korea, in 2020 by director and stylist Flashback. It incorporates memories and imagery drawn from classic films, music, dance, and other sources from the 1990s and 2000s into contemporary clothing, offering tops, outerwear, pants, caps, and more. Without limiting itself to a particular style, it proposes looks that express individuality comfortably in everyday life by mixing its pieces with existing clothing and accessories.

Concept

Vintage sports-casual wear that brings the atmosphere, memories, and imagery of the 1990s and 2000s into the present, without being bound to a particular genre, and expresses individuality through mixing with everyday clothing, shoes, bags, and hats.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2020

Year Brand Category Description

2020

GOODNIES

Sub-brand

Clothing

A derivative line that extends LongVacation’s world through a cinematic approach

GOODNIES is a label developed in connection with LongVacation’s director and production ba

GOODNIES is a label developed in connection with LongVacation’s director and production background, extending LongVacation’s 1990s vintage sports casual style into the world of memories of films and dramas. Starting with screen works from the 1980s and 1990s and the costumes of their characters, it centers on “Cinematic Styling,” incorporating cinematic direction and storytelling, while also reworking elements such as military and workwear into contemporary everyday clothing. Whereas LongVacation is a foundational line focused on everyday wear and comfort, GOODNIES is positioned as a derivative line with a stronger emphasis on concept and narrative, serving as a point of connection between the two brands’ worlds. Commemorative projects and products produced under the LongVacation name are also presented through GOODNIES.

2020 Sub-brand

GOODNIES

Clothing

A derivative line that extends LongVacation’s world through a cinematic approach

GOODNIES is a label developed in connection with LongVacation’s director and production ba