Tagline
For The Motivated
Gorilla Wear is a fitness brand founded in the United States in 1982. With roots in bodybuilding and strength sports, it offers gym wear, training apparel, shoes, training accessories, martial arts equipment, and other products for men and women. Its mission is to support gym athletes with gear that helps build strength, resilience, and confidence, and its motto is “For The Motivated.” According to its official description, it is worn by athletes in more than 100 countries and is a fitness brand with an international presence centered on training.
Concept
To empower every gym athlete with gear that represents strength, resilience, and confidence.