Tagline
Lingerie since 1901 – confident, feminine and strong in fit.
Gossard is a lingerie brand founded in Chicago, USA, in 1901 by Henry Williamson Gossard. Starting with corsets, it offers women’s underwear including bras, bralettes, and briefs. It expanded to London in 1922 and has also developed as a British lingerie house. It combines fashion and functionality, with an emphasis on quality, comfort, and fit. Known as a pioneer of the front-lace-up corset, it has a history of marketing Wonderbra in the UK and is also known for lines such as Glossies and Superboost.
Concept
We merge French flair, American consumer-driven heritage, and Asian innovation into glamorous, captivating lingerie where comfort allows freedom of movement, confidence, and authentic femininity.